As a concert-obsessed teenager and eventual concert photographer, I was lucky to be introduced to hearing protection at a young age. Over the last 10 years, I've attended hundreds of shows, lost dozens of pairs of ear plugs, and heard stories from far too many industry veterans plagued by tinnitus and hearing loss. The worst part? There's no coming back from hearing damage-- only prevention.

It's why I created a product that keeps your ear plugs where you need them most-- on your ears! Having my plugs at my fingertips rather than rolling around in my pocket encouraged me to use them more, making them cute made me more likely to remember them.